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Digital Marketing Specialist

Company: King Ice
Location: Covina
Posted on: November 18, 2022

Job Description:

Job Description We are looking for a Marketing Specialist who will be a problem-solver that's passionate about establishing relationships and driving operational efficiency. The candidate will be dependable, responsive and pragmatic in a role that requires teamwork, organization and critical thinking We offer a hybrid schedule, currently requiring work onsite 3-4 days a week (subject to change). Responsibilities: Create, manage and execute all daily social media plans and calendars, including on-trend and strategic development of engaging social media content. Manage day to day sms marketing, working with Postscripts, developing campaigns, building/sending campaigns, testing and studying analytics/segments and messaging to optimize conversions. Work with our CPC agency, assist in providing assets, serving requests for data, access. Analyzing data, submitting regular reports. Develop copy, messaging for banners, emails, tiles, look books, media kits, etc. across our site and materials. Managing/developing influencer marketing plans and affiliate programs. Collaborate with our marketing team to developing campaigns, promotions and programs to maximize sales, brand awareness and brand equity. Develop and test promotional strategies to grow customer acquisition, revenue, engagement, customer loyalty, and other KPI's. Manage production of all printed media/signage. Coordinate marketing campaigns with our wholesale partners via social/email/sms. Coordinate retail events and promotions. Report weekly, monthly & quarterly on marketing efforts. Manage Retail Marketing Calendar in Basecamp; keep track of all previous marketing efforts. Requirements: Bachelor's degree 2-4 years of experience as a marketing professional In tune with what's trending in pop culture, hip hop and streetwear fashion Familiarity with influencer marketing Experience with Affiliate Marketing Experiencing working with social media content development and management Experience with Google and Facebook PPC, analytics, social media insights, Mailchimp email marketing, SMS platforms Ability to travel to photoshoots and events Experience working with Affiliate programs Company Description Since King Ice's inception, our team has worked together to contribute to our mission of becoming leaders in the premium streetwear jewelry market. We focus on quality and lifestyle, establishing trends and tracking closely with streetwear fashion and Hip Hop Culture. Major partnerships include Death Row Records, Ruff Ryders, No Limit, Sonic, Halo, Xbox, Snoop Dogg, Wu-Tang Clan, Tupac, Biggie, PlayStation and more. Major distribution channels are Zumiez, Urban Outfitters, Hibbett's Sports, and PacSun.

Keywords: King Ice, Covina , Digital Marketing Specialist, Advertising , Covina, California

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